Ferdinand de Saussure

 

 

                      Ferdinand de Saussure was semantic theorist of the study of signals and how signs are interpreted. Saussure was the person was the person who created the stable of linguistics and how they developed and semiology in the 20^th century.

Semantics relates to Semiotics which also corresponds with graphology

The two types of signs that Saussure introduced were; iconic signs and symbolic sign.

Iconic signs, are pictures that directly represents the specific thing which is usually made simpler.

Symbolic signs, are signs where the relation between signifier and signified is purely conventional and culturally specific, e.g., most words.

Saussure believed that there was a two-part model of the sign. He said would decide what a sign is by seeing if it was made up of:

A signifier- which is the form which the Logo takes.

The “signified” – which is the concept it represents.

Signification is when there is a relationship between the signifier and the signified.